This Guide from FARMWISE Indiana is designed to facilitate successful partnerships between local food suppliers and wholesale buyers. While this Guide may seem like a lot of information, each section is designed to help avoid the common pitfalls that can occur in communications and negotiations between buyers and suppliers.

Selling into wholesale markets is an opportunity for producers to streamline their markets and potentially achieve more stability than with farmers markets and other direct to consumer opportunities.

The FARMWISE Team spent over a year interviewing buyers in Indiana and Kentucky to learn more about what motivates them to source locally grown and produced foods. From school food service directors to chefs, dieticians to business owners, we gathered background details on the many motivating factors that lay within each connection made and each meal served.